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Experience Design & UX Strategy
Sridivya Kuncham
Designing data-driven, human-centered experiences that solve complex problems, enhance engagement, and drive measurable business impact
Human-Centered Problem Solver
Behavioral & Data-Driven UX Research
| Featured Projects
AI Task Management, Startup
Designing a Smart To-Do System to Boost Retention & Daily Use
Led UX design for TwinMind’s AI-powered To-Do feature, turning scattered meeting notes into a simple, daily task hub. Reduced friction by surfacing key tasks upfront, making the product part of users’ everyday workflow.
Methods: UX Research · Competitor Analysis · Interaction Design · Prototyping · Usability Testing
🔒 NDA-Protected
IMPACT | +30–50% projected daily usage. Task access cut from 3 taps → 1. Strengthened retention by embedding into daily routine
Furniture E-commerce, Startup
Optimizing Buyer Experience to Drive Conversions & Build Confidence through UX
Led UX strategy to restructure CasaOne’s Product Detail Page, improving content clarity, interaction consistency, and buyer trust. Used behavioral insights and support data to inform scalable design decisions, resulting in higher engagement and measurable business impact
Methods: UX Research, Content Strategy, Information Architecture, Hotjar Analysis, Funnel Metrics, Support Ticket Analysis, Layout Ideation, A/B Testing
IMPACT | +12% Add to Cart Clicks, +6% Conversion Rate, -8% Bounce Rate. Improved user clarity, reduced misclicks, and lowered support tickets related to product info
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E-commerce, Pet Care
UX Research for Optimizing Groomer Operations & Booking Experience
Led UX research on groomer tools and booking workflows, identifying pain points and inefficiencies. Provided data-driven insights through journey maps and funnel metrics, helping stakeholders enhance workflow efficiency and user satisfaction.
Methods: User Research, Qualitative Anaysis, Competitive Analysis, Data Analysis, Workflows, Journey Mapping
IMPACT | +10 increase in online grooming appointments, $1M gain in revenue generation, Identified Pain Points, Highlighted Improvement Areas, Delivered Data-Driven Recommendations
Accessibility, Social Media, HCI Research
UX Research - Navigating Social Media Accessibility for Visually Impaired Users
Conducted extensive iterative testing to identify accessibility challenges faced by visually impaired users on social media. Focused on uncovering key barriers to enhance inclusivity during my Master's in HCI as a Research Assistant at the IUI Lab.
Methods: Iterative Testing, Accessibility Evaluation, User Research
IMPACT | Identified Key Accessibility Barriers, Provided Actionable Insights for Inclusive Design Improvements
| What Others Say
Ben Dixon
IT Leader at Petsense by Tractor Supply Company
Sri is one of the greatest self-starters I've ever worked with. She takes full ownership of her area, dives as deep as possible to understand business processes and requirements, and translates those eloquently into graphic and text form.
She is a rare combination of both talent and infectious positive attitude that makes her a joy to work with. I will be finding a way to work with her again in the future as part of our team!
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