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Turning user insights into product impact
A collection of UX work that brings together research, strategy, and design to drive engagement, improve usability, and support business growth
| Featured Projects
AI Task Management, Startup
Designing a Smart To-Do System to Boost Retention & Daily Use
Led UX design for TwinMind’s AI-powered To-Do feature, turning scattered meeting notes into a simple, daily task hub. Reduced friction by surfacing key tasks upfront, making the product part of users’ everyday workflow.
Methods: UX Research · Competitor Analysis · Interaction Design · Prototyping · Usability Testing
IMPACT | +30–50% projected daily usage. Task access cut from 3 taps → 1. Strengthened retention by embedding into daily routine
🔒 NDA-Protected
Furniture E-commerce, Startup
Optimizing Buyer Experience to Drive Conversions & Build Confidence through UX
Led UX strategy to restructure CasaOne’s Product Detail Page, improving content clarity, interaction consistency, and buyer trust. Used behavioral insights and support data to inform scalable design decisions, resulting in higher engagement and measurable business impact
Methods: UX Research, Content Strategy, Information Architecture, Hotjar Analysis, Funnel Metrics, Support Ticket Analysis, Layout Ideation, A/B Testing
IMPACT | +12% Add to Cart Clicks, +6% Conversion Rate, -8% Bounce Rate. Improved user clarity, reduced misclicks, and lowered support tickets related to product info
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E-commerce, Pet Care
UX Research for Optimizing Groomer Operations & Booking Experience
Led UX research on groomer tools and booking workflows, identifying pain points and inefficiencies. Provided data-driven insights through journey maps and funnel metrics, helping stakeholders enhance workflow efficiency and user satisfaction.
Methods: User Research, Qualitative Anaysis, Competitive Analysis, Data Analysis, Workflows, Journey Mapping
IMPACT | +10 increase in online grooming appointments, $1M gain in revenue generation, Identified Pain Points, Highlighted Improvement Areas, Delivered Data-Driven Recommendations
Accessibility, Social Media, HCI Research
UX Research - Navigating Social Media Accessibility for Visually Impaired Users
Conducted extensive iterative testing to identify accessibility challenges faced by visually impaired users on social media. Focused on uncovering key barriers to enhance inclusivity during my Master's in HCI as a Research Assistant at the IUI Lab.
Methods: Iterative Testing, Accessibility Evaluation, User Research
IMPACT | Identified Key Accessibility Barriers, Provided Actionable Insights for Inclusive Design Improvements
| Personal End-to-End Projects
Social Networking & Communication
Better Bonds: Interactive Features for Long-Distance Connection
Designed an app to strengthen emotional connections in long-distance relationships with features like shared activities, personalized messaging, and emotional check-ins. Focused on redefining togetherness through intuitive design.
Methods: User Research, Wireframing, Prototyping, UI Design, Usability Testing
IMPACT | Enhanced Emotional Connection, Fostered Engagement Through Intuitive, Age-Inclusive Design
Co-working Space and PropTech
ShareDesk: Streamlined Co-working Space Booking & Networking
Developed a seamless coworking space aggregator with intuitive UI design and UX research to simplify online bookings. Enhanced user connections and access to detailed space information for a more efficient booking experience.
Methods: Qualitative & Quantitative Analysis, Journey Mapping, Workflows, Interaction Design, Prototyping
IMPACT | Streamlined Booking Process, Enhanced Co-working Space Discovery through Intuitive Design
| Quick Design Challenges
Non-profit, Sustainability, Food Services
Smart Food Waste Management – Connecting Restaurants with Communities
Designed a food waste management platform to link restaurants with excess food to community organizations, reducing waste and ensuring efficient redistribution to those in need.
Methods: User Research, LoFi Wireframing , Research Paper
IMPACT | Reduced Food Waste, Streamlined Co-ordination
Travel, Navigation, Student Support
Walk with Ease: Navigating Safety for International Students
Developed a navigation app for international students featuring safe routes, emergency alerts, and a reward system to encourage exploration and build confidence in new environments.
Methods: User Research, UI Design, Prototyping
IMPACT | Empowered Students with Tools for Safe, Confident Exploration while Fostering Community Connections
Sustainability, Event Management, Social Good
Take a Bite - Smart Food Redistribution
Designed an app to redistribute surplus food from large-scale events such as weddings and parties to community organizations, bridging the gap between excess and need through a streamlined process.
Methods: User Research, UI Design, Prototyping
IMPACT | Reduced Food Waste at Large-scale Events, Streamlined Donor-Recipient Co-ordination
| What I Do
Understanding Users to Drive Smart Decisions
I uncover real user pain points and needs, turning research into actionable insights that guide effective design decisions.
Methods: I employ diverse research methods to uncover user needs, ensuring data-driven design decisions.
User Interviews
Surveys
Persona
Card Sorting
Heuristic Evaluation
Journey Mapping
Competitor Analysis
Contextual Inquiry
Mixed Methods
Toolbox
Figma
Illustrator
Adobe XD
After Effects
Miro
Notion
Milanote
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